Legal
Privacy Policy
Last updated: April 26, 2026
LoopFiber ("we", "us") is building the circular textile hub for the Bay Area and beyond. We take your privacy seriously and only collect information that helps us improve our service. This policy explains what we collect, why, and how you can control it.
1. Information we collect
We collect two kinds of information:
- Information you give us. If you email us at hello@loopfiber.eco, sign up for our platform, or fill out a form, we receive the contact details and content you share.
- Information collected automatically. When you visit loopfiber.eco, we automatically collect anonymized usage data such as pages viewed, buttons clicked, approximate location (country/region), device type, browser, and referrer. This is used strictly to understand and improve the site.
2. Analytics and cookies
We use PostHog to measure product usage, generate heatmaps, and record anonymized session replays. PostHog is a privacy-friendly analytics platform; we do not use advertising or cross-site tracking cookies.
No analytics cookies are set until you click Accept on the cookie banner. If you decline, we do not store any identifiers and do not record your session. You can change your choice at any time by clearing site data in your browser.
PostHog may process the following data on our behalf:
- Pages viewed and time on page
- Clicks, scrolls, and form interactions (for heatmaps)
- Anonymized session replays (with input fields and sensitive content automatically masked)
- Device, browser, and approximate location
Learn more in PostHog's privacy policy.
3. How we use information
- To operate and improve loopfiber.eco
- To respond to inquiries you send us
- To understand which content and features are useful so we can prioritize them
- To comply with legal obligations
We do not sell your personal information, and we do not share it with advertisers.
4. Data sharing
We share information only with service providers that help us run LoopFiber, under data processing agreements. These currently include:
- Vercel — website hosting
- PostHog — product analytics
- Supabase — account and platform data
- Resend — transactional email
- Stripe — payment processing (platform users only)
We may also disclose information if required by law or to protect our rights, users, or the public.
5. Data retention
Analytics events are retained for up to 12 months. Session replays are retained for 30 days. Account data is retained for the life of your account and deleted on request.
6. Your rights
Depending on where you live (including under GDPR and CCPA), you may have the right to:
- Access the information we hold about you
- Request correction or deletion
- Opt out of analytics (via the cookie banner)
- Receive a copy of your data in a portable format
- Lodge a complaint with your local data protection authority
To exercise any of these rights, email hello@loopfiber.eco.
7. Security
We use industry-standard encryption in transit (HTTPS) and at rest, and restrict access to your data to authorized personnel. No system is perfectly secure; if you believe your data has been compromised, please contact us immediately.
8. Children
LoopFiber is not directed to children under 13 and we do not knowingly collect information from them.
9. Changes to this policy
We may update this policy as our service evolves. We'll post the new version here and update the "Last updated" date. Material changes will be announced on the site.
10. Contact
Questions, requests, or concerns? Email us at hello@loopfiber.eco. We'll respond within 30 days.